Combining Text And Visuals: 5 Formulas That Always Work

Finding a nice balance between image and text will make your brand stand out and communicate your message clearly to the audience. If you’re still looking for ways to achieve that balance here are 5 practical and simple formulas that always work.

1. Place Text Directly On An Image
This is the easiest solution, but it unfortunately works only in very specific situations. What you need is a photo that is simple and with a lot of free space (also called the whitespace) for your text to shine. Too many details in the background will challenge your ability to read text and that’s something you should avoid.

2. Place Text In a Shape
One way to make the best out of a busy image (image with too many details) is to add a transparent shape and place your text on it. If the shape is opaque enough, you can have just about any image underneath and your message will still be completely legible. Pick one dominant color from an image for the shape, use Content Creator and you are ready to post.

3. Use Transparency Over an Image
If your image is too bright, busy or has low contrast you can add transparent background or shape on top of your entire photo. Feel free to play with the colors of the background and choose between white, black or any other shade that will help your text stand out.

4. Blur the Image    
Having a background image brings a lot of visual interest to your post but it can seriously jeopardize readability of your text. If you are ready to slightly modify aesthetics to suit your needs we suggest you blur, completely or partially, the underlying image. You will be able to benefit from the beauty of the image but still focus the attention on your message.

5. Create a Feeling of Depth
In case you have partially blurred image and don’t want to hide its main feature you can always use the out-of-focus part of the image and place your text there. You will create a feeling of depth and the object in your image will still remain the star of the show.

Hope these formulas will help you find the right balance between beautiful and readable posts. In the meantime we would like to hear from you. What do you think about these formulas? What is your favorite way to mix text and image? Are there some other techniques that we didn’t mention? Let us know!