Entertaining, informative, unforgettable and attention grabbing, that’s the kind of visual content we like to see on social media. Instead of talking about all the little things that can help you create such content we would like to show you few brands that are known for their specific personality, style and voice on social media. We hope they will inspire you and show you how there are many different ways to make the most out of your visual content.
Not only can you find this coffee shop on every corner, but it has also expanded significantly online with almost 36M Facebook fans and an average of 45K interactions per post. Starbucks’ posts are original, creative and fun, while branding is executed in a subtle but engaging way. If you like this relaxed and personal atmosphere and would like to recreate it in your posts go to Content Creator and choose among many script fonts such as Bilbo, Dancing Script OT or Permanent Marker.
Platform with over 7 million fans showcases content that is renowned for being witty and sparkling viral conversation. What’s great about Bud Light is that it allows fans to participate in the creation of content by submitting personal photos that tie them to the brand. To avoid that the cluttered images gets in the way of text legibility always place a background shape behind the copy and use strong, sans-serif fonts that are easy to ready such as Bebas, Generic or Glober.
During the Super Bowl XLVII when a power outage caused lights to go out for half an hour, the sandwich cookie’s social media team jumped on the cultural moment, tweeting an ad “Power Out? No problem” with a starkly-lit image of a solitary Oreo and the caption: “You can still dunk in the dark.” The message caught on almost immediately, getting over 15,000 retweets and more than 20,000 likes on Facebook. From that point on Oreo became famous for taking popular events, holidays or entertainment news and developing, around them, its own cookie story for over 40M fans on Facebook. What you can learn from this example is to always use the same font on all your post as that will reinforce your presence and make your post instantly recognizable. For a more quirky and personal flair in your posts, play with fonts such as Lachata, Lerotica or Logisoso.
Smaller in comparison with others (1.5M fans on Facebook) this page gives wellness guides, health tips, nutrition advice and latest researches in a form of exceptional and informative visuals that are not just beautiful but consistent, recognizable and valuable to the audience. If you are not comfortable to pair fonts of different styles on your own we suggest you try to combine Amatic with Dynalight, Graziano with Linear or Strato with Selena.
A great example on how you can advertise your product (in this case clothing) in a subtle but very effective way. Every day this brand showcases the product line by creating simple clothing combinations that serve as an inspiration to fans on how to create their look of the day.
With slightly under 300.000 fans this is a perfect example of a consistent posting and unified visual style that reflects the brand personality. You will notice that photos of different people, at different locations and in different situations all share one element – DW watches. It’s simple, elegant and eye-catching. This example shows you that even if you have no text on your posts the way you crop your photos or the filter you choose to use should be consistent in your online communication and in line with your brand.
Often called the “most exciting boring brand” for its social media activities this company is a perfect example of a B2B brand that focuses less on the company and more on technology and innovation. Their posts are filled with educational and interesting facts, quotes and questions that serve as a basis for positive and engaging conversations with fans. When using this type of content make sure that your text is easy to read so try to stay away from decorative or script fonts and focus more on serif and sans-serif fonts such as Panamera, News Cycle, Libertinage or Hussar.
Another company that doesn’t show its flagship product but rather shares adrenaline-fueled photos that portray lifestyle of extreme excitement linked with this brand. Their online presence is just an extension of a strong offline community. They also tie the whole thing together by using hashtags such as #FlyingFriday or #MondayMotivation to show engaging photos of athletes performing adrenaline stunts.
Share stories, experiences and recommendations of your fans, as they will be the strongest proof of the value that your product and your community has to them. Burt’s Bees is a perfect example of a community that is willing to show just how much they appreciate and love the product. To evoke the feeling of closeness when creating this type of post we recommend you use script fonts as they are perceived as personal and friendly. Grand Hotel, Sign Painter or Wisdom Script are just some examples of script fonts that can be found in Content Creator application.
Honey Bunches of Oats
There’s no social media rule saying you need to be serious and professional all the time. Try injecting some witty humor in your social media posts by recognizing and talking about issues or problems that your audience has. In our example the cereal company is creating funny and memorable visuals by speaking honestly and openly about challenges of parenthood. This is also a great example on how a post can be impactful even if you have no images, so next time try the Flat Background option in Content Creator and opt for bright, bold, eye-catching color. For additional branding always use your logo and position it consistently on all your posts.
Hope these inspiring posts will encourage you to think about your distinct brand voice and ways in which you can make a visual mark and stand out from the competition. Tell us, what do you think about this list? Do you have your own personal favorites you would like to ad? Let us know!