A good font can do so much for your social media post. It can make your design stand out, help text pop off the background and most importantly communicate your message clearly. If you want your image to have the same effect, you need to take few things into considerations when picking the right font and pairing it with others. Here are some simple and effective tips that will help you make good pairing decisions:
1. Pick a Font Palette
The number of fonts used in design should be limited to two or maximum three. They should be used to differentiate your content, meaning that different sizes and weights should be used for title (heading), subtitle (subheading) and body copy. As the title is the first thing people see in design you should choose the largest font for this part of the message. You can go for classical, bold or ornamental fonts; just make sure that selected style is legible. The subtitle should be smaller than your title and written in a font that’s simple and easy to read. Additionally, you can add more contrast by choosing a lighter font or smaller case for subtitle if the title is bold or written in upper case. Finally, body copy should be simplest so avoid any decorative fonts and think only about functionality – is it readable or not?
2. Set the Style
Good fonts should always work to enhance the message you are trying to convey. That’s why it’s important to think about the type of message you are communicating. Is it more business oriented or relaxed, formal or casual, intended for grown-ups or children? If you know the context you will know your limitations and it will be much easier for you to decide on best font.
3. Create Contrast
If chosen wisely different fonts can do much more than just separate certain parts of your text. They can actually complement each other! We already know that contrast can be achieved with different font sizes, but you can get the same result if you pair different font styles. Two most frequently used types of fonts are: serif fonts and sans serif fonts. Serif fonts are the ones that have small lines extending from the edges of letters (think Times New Roman or Georgia). Helvetica or Verdana, popular sans serif fonts, are known for the absence of such lines. The simplest way to achieve contrast is to mix those two types of fonts, keeping sans serif for the title and serif for body text. For more inspiration on font pairing check out these 10 great combinations or read 10 commandments of typography.
4. Aim for Readability
If your post has a lengthy body copy the best is to avoid any script (hand-written) fonts or upper case letters that can make you feel as if you’re being yelled at. Arial, Verdana and Garamond are just some examples of fonts that can give you some style while keeping readability your No.1 priority.
Ready to make your own pairing decisions? Great! We encourage you to keep on experimenting and exploring the world of typography as we continue to share more ideas and techniques that will put your fonts to work!