Adding Transparency To Your Social Media Design: 3 Simple Ideas

Transparency is the effect created when a color block, text or image is “made thinner” or desaturated so that the color is diluted and what is behind shows through. This method comes very handy when you’re creating your visual content because it allows you to place text on pictures with many details and to highlight certain parts of your design for a more professional and dynamic look. If you’ve never experimented with transparency effects, here are a few tips that will show you how to use it in your design:

1. Create Contrast
The No. 1 reason for using transparency is to create contrast. The effect will allow you to establish a focal point with a splash of color or big text over an image. This is especially helpful if an image that you have to use is “too busy” (has too many details). In that case transparency will help you to create contrast and make text pop off a background. If your background is colored keep text simply black or white, but if the image is grayscale go for a heightened graphic effect and use neon-colored text.

2. Enhance Design
Layer of transparent shape will not only contain your copy, but also highlight a certain part of your composition and add artistic and professional look to your entire design. If you want to use transparent shape make sure you preserve tonal harmony by matching a color of the shape with color(s) in your image. For best results use a shape that respects layout of your image – in this example we used horizontal shape that follows position of the body.


3. Watermark Images
Adding a watermark to your image is a way to defend yourself from an unauthorized use of your photo (design) by someone who discovers it on the web. It’s also a great way for you to market your organization or company: the more times a viewer comes across your logo over a nicely designed social media post, the more it will think positively about your brand. For best results make sure you choose a classy font and mark images in a way that famous artists used to sign their work – unobtrusively and preferably at bottom corners of the photo.


Before you start experimenting with this effect just remember that there is no such thing as a perfect level of transparency. In some cases 80% transparency is ideal but for others 15% may be best. Just play with varying levels and let us know how you’re doing and if we can help you in any way. Good luck!

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