When people arrive at your Facebook Page, where do they look first? You are right - they look at your Facebook Cover Photo. As the most noticeable part of your Page, that takes almost a quarter of the screen, Cover Photos are a perfect place for you to advertise your products or promote your services. That’s why we are giving you 7 great Cover Photo ideas that will grab the attention of viewers and make your brand stand out.
1. Speak about Trends
Presenting products that correspond with recent trends is a perfect way to use the Cover Photo in the retail industry. Few photos of your products with text that highlights the most important fashion trends in the moment and you are good to go.
2. Promote your Giveaways
The launching of a new application, e-book or infographic should be promoted on your Cover Photo as it notifies all viewers about new free resources that are available to them. Make sure to create visuals that draw attention to your offer and use arrow illustrations to point directly to the place (or tab) where they can download the material.
3. Highlight New Products
For any product-based company Cover Photos are used as a great place to introduce and create buzz about a new product. You can use available space to showcase your product, present the launch date, announce special promo discounts or say a few words about the product.
4. Show What’s New
If you are in the food industry and you frequently change and update your offer, consider using your Cover Photo as a place that will excite viewers about your dishes and show them what’s new on the menu. Success of this type of Cover Photo depends on the quality of your photos so make sure to have great, mouth-watering ones.
5. Have Limited Offer
If you are looking for a fast response from your viewers you need to create a sense of urgency by having an offer that is valid for a limited time only. Use strong call to action, communicate your offer clearly on your Cover Photo and you are ready to measure great sales results that will come from it.
6. Use the Power of CTA
Most effective calls to action (or CTA) are often found in the form of a question so next time you want to offer your product or service use your Cover Photo and let fans know exactly what you want them to do. Don’t forget to visually emphasize your message by using bolder and bigger fonts for more important parts of your text.
7. Advertise your Sale
Seasonal or theme-related sales are a perfect excuse for frequent changes to your social media visuals. Include the most important information, highlight it with bright colors and place the text on your Cover Photo few days before the big shopping day.
We promise, creating Cover Photos similar to the ones we have presented here isn’t difficult. All you need is Content Creator and 5 minutes of your time to turn ideas into beautiful custom-designed images. Good luck and let us know if we can help you in any way!