The Most Powerful Color Combinations

Did you know that 90% of all product assessment is related to its color? Or that 85% of shoppers say that the primary reason they are purchasing a product has to do with its color? In a world where color affects us in multiple conscious and subconscious ways it is clear that making a good color impression, in online or offline world, became increasingly important. That is why we would like to talk about color coordination or reasons why some colors look great together while others are painful to look at. These tips will help you to choose the most harmonious combination of colors for your text layouts and teach you how to pair an image with just the right color of text copy.

The basic tool for exploration of color harmonies is a color wheel that was designed by Sir Isaac Newton in 1666 and is still one of the easiest ways to choose color combinations that make a perfect match. 

In order to discover color harmonies, consisted of two or more colors, all you need to do is observe their fixed relation on the color wheel. What you will see are 5 most common color schemes:

Complementary (Opposite) Colors
On the color wheel they are directly opposite to each other. So, blue is opposite to orange and yellow is opposite to purple. As they create powerful contrast and visual tension you do not want to have 50% of one and 50% of the other color on your post because they will make your eyes hurt and nothing will stand out. Instead, use one color as dominant background color, while the other should highlight the most important content of your post.

Split-complementary Colors
This is considered to be more of a harmonious version of a complementary color scheme where beside the base color you use two colors that are adjacent to its opposite. These color combinations still have contrasting effect but to a much lesser degree and result in an impactful but balanced image.

Analogous Colors
Located on either side of any given color they are part of the same “family” and provide a seamless and low contrast that is natural, comfortable and pleasing to the eye. Just think of oranges and reds in the autumn leaves or shades of blue and green in the ocean and you will understand that the nature is a perfect inspiration for this color scheme. Content created with this scheme is subtle so make sure to include some complementary color if you want a particular part of text message to stand out.

Triadic Colors
Frequently referred to as the best color scheme it consists of three colors that are located 120 degrees from each other. These combinations are particularly vibrant as number three is a “stable” number that visually stabilizes the entire image. Just make sure to keep one color for the background, while other two can be used for general content or can highlight certain parts of your text.

Rectangular Colors
This combination includes four colors arranged in two complementary pairs. As you can see with this scheme you have a lot of possibility and variations to play with. Like in previous cases it is best if you choose one color to be dominant and use rest of them sparingly while paying attention to the balance between warm and cold colors.

In the end, it is worth mentioning the Monochromatic Colors scheme that is even subtler than the Analogue one, because it consists of just one color and its tints, shades or tones. This scheme may be challenging to read so it will work best if you pair it with a single, complementary color. Generally speaking, the rule of thumb when choosing a color scheme is to use high contrast for important content, because it is most easily seen. Many designers prefer low contrast combinations that are subtle and beautiful but in all honestly very difficult to read. And we all know that a beautiful post than cannot be read is simply a fail. So, using high contrast, although not very exciting, will draw attention to important elements in your post and will communicate your message.

As you can see if you learn to use it knowingly and effectively you will be able to harness the full potential of color as one of the most powerful elements in design. Start with these simple tips and create posts in which every combination of text and photo will look like a match made in Content Creator heaven.