The Ultimate Guide To The Power Of Color

Interpretation of colors can be different in different nations and can depend on personality characteristics, past experiences or context in which the color is being used. However, there are few generalized emotional responses associated with each color.

In the world of social networks the importance of color is undeniable. It can help you to stand out from others and can get the audience to see, feel and do exactly what you want them to. Neil Patel from QuickSprout, argues that 90% of all product assessment is related to color and that for 85% shoppers primary reason for purchase of certain product has to do with its color. The same logic applies to your website or social networks, and even if you are restricted with certain color guidelines there is still enough room for you to play around with photo posts that will use the power of color. Here are few tips you should keep in mind while using Content Creator for your next post design:

1. Gender affects color preference

Many studies have confirmed female preference toward primary colors and certain aversion toward earthy tones. Men are also drawn toward blue, green and black that some associate with maleness, but not toward brown as it is often presumed. Of course, there are some exceptions to the rule and I am sure you know many men that love purple or women that have orange as their favorite color. But, in general these are some trends so make sure to think about the profile of your viewers and experiment with one of these colors in your next photo post.

2. Bright colors always call to action

Bright primary and secondary colors such as red, green, orange and yellow are highest-converting colors for all calls to action. The effect of orange or yellow, that are not the most likeable colors, is explained by the fact that, regardless of preference toward these colors, they are by far easiest to notice which is an important prerequisite for any potential conversion (just look at Amazon for example). Dark colors, such as purple, black or brown have low conversion rates, so stay away from them.

3. Never underestimate the power of white

Colors are great, but the key is in moderation. If your visual posts are in state of chaos or bursting with too many colors your brain will have a hard time processing data that will lead to a processing overload and cognitive dissonance. White, no matter if you consider it a color or not, is a powerful design feature that alleviates the content overload and creates a feeling of freedom, spaciousness and breathability.

As you can see there is a lot you can do if only using the right color for the right audience and for the right purpose. Let us know how you will be using these tips in your next photo post and enjoy creating beautiful, custom-made designs with Content Creator application.