Having your post going viral on social media networks and getting hundreds of likes and shares as a response to your efforts is the one thing that excites every Facebook Page owner. But in order to get one step closer to that you have to understand what triggers people into sharing in the first place. The New York Times Customer Insight Group published a fascinating study called Psychology of Sharing and defined top 5 reasons that motivate people to share content with others online:
To Inform and Influence - 49% say sharing allows them to inform others of products they care about and potentially change opinions or encourage action
To Show Your Identity - 68% share to give people a better sense of who they are and what they care about and to reinforce the image they would like to present
To Connect with Others - 78% share information online because it lets them stay connected to people they may not otherwise stay in touch with, and 73% share information because it helps them connect with others who share their interests
To Feel Valuable - 69% share information because it allows them to feel more involved in the world
To Show Support - 84% share because it is a way to support causes or issues they care about
As a response to these motives Marketo published an eBook where, after analyzing several hundreds of Facebook pages and posts they defined 7 things that highly shareable posts do. Take a look at the list and use Content Creator application to design social media post that will do one of following things:
1. Give
It’s not a secret that people who like brand Pages expect to receive some sort of discount or exclusive offer to products or services they are considering to purchase. So, make sure to promote, through posts, different offers, discounts, deals or contests that your fans can benefit from.
2. Advise
If you want to establish yourself as a leader in your business category you should first of all be a great advisor and provide tips and tricks that will help your fans resolve problems or be more knowledgeable about your industry.
3. Warn
In the sea of information negative forms of verbs and nouns (such as "No", "Without" and "Stop") have greater impact and attract more clicks so try to use them in posts that will warn about dangers that can affect anybody.
4. Amuse
The humor can appeal to a larger audience so occasionally include in your posts funny pictures and quotes that are relevant to your business industry or that comment current, locally relevant situation.
5. Inspire
Motivational quotes are a perfect way to communicate values that resonate with your brand, enable people to recognize themselves in them and therefore be inclined to share them with friends.
6. Amaze
Knowing information, facts and interesting stats before others is a great motivating factor for your fans so make sure to share with them something that will make them look knowledgeable and in touch with things that are happening in the world now.
7. Unite
Social media networks are a perfect place to communicate your support to causes and issues your care about and extend invitation for membership to others. It will help fans to get to know you better and activate their support.
What type of social media post has worked best for you in the past? Are there others you think should be included on the list? Let us know and keep on creating amazing custom designs with Content Creator.
