The spa and beauty businesses offer a myriad of services (hair care, facials, manicures and pedicures, cosmetics, tanning, and whole body treatments) and are interested in creating satisfied customers by reconnecting them with their daily lives through relaxation, pampering and comfort. However, in such a highly competitive industry one cannot just rely on the time that clients spend in the salon but must find a way to be present in their daily lives even between beauty sessions.
Instead of raising your prices in order to pay for expensive marketing campaigns we suggest you try improving your social media. Such presence is not just more affordable than TV, radio or print buy you can easily track your ROI and get info on the value you get for your investment. You can use it to update your customers with specials and offers while presenting a fresh, modern and professional image, generate interest in your services and build a community of loyal customers. If your past social media activities were only half-hearted and you were looking for a way to improve the look and feel of your online platforms, we are sharing seven important tips that spa and beauty owners use on social media to market their business. We hope that with the help of Content Creator you’ll take away something new from these ideas:
1. Find Your Colors
Successful companies use their brand colors consistently across different graphic elements such as text, icons or backgrounds and they even choose images that are in harmony with their color scheme. If your visual style is inconsistent and photos you share with people look as if they don’t belong to the same “story” start by polishing your appearance. We suggest that you choose two to max four colors and use them repeatedly in your social media posts and marketing. Consisted usage of colors will help the audience to become familiar with your company and instantly recognize it in the sea of other content. For more information about colors, their psychology and most powerful color combinations check our previous posts (here and here). Remember, the color should reflect your brand so choose pastel colors if you want to be perceived as gentle, friendly and elegant, opt for bright ones if your brand is youthful, vibrant and bold or embrace blues, grays or purple if you want to be perceived as trustworthy, calming and professional.
2. Show Off
Even the best product or service will do little good for the public if they don’t know it exists, so getting it out there for the audience to see and try it out is the first step in selling your spa service or beauty product. Just as you will use print ad, direct mailing or in-store promotion in your launch campaign don’t forget to use social media for the same purpose. Place focus on the image of the product and emphasize it with 2 or 3 main words that capture the essence of that brand. For best impact make sure that words such as NEW or INTRODUCING stand out with brighter colors or strong background. Use your brand colors and font consistently and make sure you position your logo in a place that is visible but non-intrusive. For more inspiration check out Content Creator’s Beauty package that offers several different specially designed templates you can play with and adjust them to your needs and wishes.
3. Encourage Trials
If you are looking for a way to expand client base, introduce new service or improve your existing spa capacity you can use a product trial that includes free samples, price reductions or buy-one-get-one tactics. They are all particularly useful for targeting specific audiences who are familiar and loyal to your existing brands or the ones that are price-conscious. To design promo materials that communicate such product trial use Content Creator and explore our templates specially designed for beauty industry. As for design tips we suggest that you use bright color background and contrasting text holder to capture and focus the attention of the audience to your message. It is always good to combine text with photo that showcases the serene and relaxed atmosphere, as that may encourage people to act on your offer.
4. Communicate Your Promotions
If you are not sure that the information about your online or in-store promotion will reach the audience via radio, print or direct mailing make sure you remind them of it with social media post or ad. In Content Creator Beauty package you will find templates that are designed with a purpose to create focus and make your message stand out by leaving enough free space around it. That will give your design some breathing space and significantly improve readability of your message. Apply the font hierarchy rules and make sure that words such as “SALE”, “DISCOUNT”, “SAVE” are biggest in size. Remaining text should be simple, clean and easy to read but you can always use a pop of bright color to make it stand out in a subtle way.
5. Show Your Expertise
The best way to become essential in the newsfeed of your customers is to share your knowledge and experience. That can be an insider tip, a useful advice, much needed recommendation that will help someone resolve a problem, etc. These small things will make people relate to your brand and encourage them to willingly share your posts with friends. When creating such posts remember that simple things go a long way so use a picture with a lot of empty space, choose sans serif fonts and contrast font color with the background so that the message is easy to read. Be positive, helpful and opened and your audience will respond.
6. Promote Your Event(s)
When it comes to organizing an event, the last thing you want is to invest time and money into planning an event only to have it flop. One of the keys to a successful event is driving people to actually attend. And that’s not always an easy thing to do. We’re all busy and have a wide variety of interests fighting for our attention. That’s why you need the help of social media. Make sure that you create and share a Facebook Event Page but also remember to build the excitement around the event with social media posts. All your fans will not see your event announcement the first time you post it so share event details regularly in the days leading up to the event. You can talk about event program, create behind-the-scenes photos, design countdown posts, etc. They will spread the word and help you create positive and friendly atmosphere around the event.
7. Get Noticed
In the sea of social media advertising it is important to stand out with a message and copy that are catchy and even humorous. Facebook now allows you to place your text on more than just 20% of the ad, but you can still choose to stay within those limits and pay more attention to the tone and wording of your message, like it’s shown in example below. Emphasize certain words in your message by combining two different font styles, for example script and sans serif, and use different font sizes for better impact.
Hope you will find this advice and examples useful for your business. Make sure you design them with Content Creator, use them consistently and you will gain significantly from this inexpensive and highly viral form of marketing.