A Complete Guide To Creating Beautiful Visual Content (Part 2)

As promised, it’s time for 10 more simple and effective tips that will help you share your visual story. This time around we are focusing on colors, shapes and effects that can dramatically improve how your visual content communicates with your fans:

11. Keep in Mind the Color Rule
If you are looking for color inspiration for your layout you can find it in the image you are using as the background. Start with the darkest color on the image, choose two additional complementary colors and respect the 60-30-10 rule. That means that your primary color should cover about 60% of the space, secondary color that gives contrast should cover 30% while third and final color should accentuate certain elements of your message and cover about 10%.

12. Stand Out with Colorful Shapes
Making your text stand out can be difficult when your background image is too bright or too busy. In that case it’s better to add colorful shape as a text holder that will instantly create contrast and bring more attention to your message. Remember, if your background is bright go for a dark, simple shape and light font color in order to create visual balance. For purpose of visual consistency the color of that shape should be taken from one of dominant colors in the background image.

13. Don’t Avoid Monochromatic Design
For more elegance and breathability in your design rely on white background to carry your message perfectly. In this case we recommend that you scale your fonts and create a typographic hierarchy. This means that the most important information should be dominant in size, while other pieces of information should be smaller and visually separated through lines or other shapes that will center your design.

14. Be Bold with Neon
The effective way to attract the attention of viewers is to experiment with trendy neon colors. We suggest you use black and white photo as a background and place slightly transparent neon shape over in order to tie the whole thing together. As for the text choose stronger, sans-serif fonts that will help you maintain strong voice of the message against brightness of loud neon color.

15. Use Transparency to Your Advantage
In case your image is too bright or has a lot of elements you can place a transparent shape over it and create an illusion of space. You will maintain the power of the image and will not compromise on text clarity. If your background is colored keep text simply black or white, but if the image is grayscale go for a heightened graphic effect and use neon-colored text.

16. Apply Blur When Needed
If you are ready to slightly modify aesthetics to suit your needs we suggest you blur, completely or partially, the underlying image. You will be able to benefit from smooth and visible texture of objects in the image but still focus the attention on your message. If you cannot find perfect blurry background you can always create your own by choosing the blur tool in Content Creator and applying it to desired areas of the photo.

17. Find Your Filters
Photo filters are here to give your images an authentic look and feel. They can help you brighten your photo, enhance certain colors or even give your image a retro or festive vibe. Before settling on a certain filter think about how you want your images to look (romantic, festive, nostalgic, modern, etc.) and let that be your deciding factor. Once you have made your choice use it consistently on all social media images.

18. Keep Logo Size and Position Uniform
All your social media images should be branded as that gives consistency and reinforces your brand. Decide on the minimum size of your logo and place it in the corner of the photo (right, centered or left) so that it makes quiet but consistent statement without being too distracting. It’s very important that the size of the logo is not too big as it could overpower the image and your message.

19. Design Your Signature Layout
In order to make their brand instantly recognizable certain companies decide on having templates with consistent colors, fonts and layout. In time people start associating the template with the company and you don’t have to spend too much time developing new custom designed layouts for every social media post.

20. Most Importantly, Be Original
Remember the saying: Be yourself, everyone else is already taken? Trying to be like everyone else on social media will make you blend in instead of stand out. We understand that a certain level of professionalism is needed and you can have it by choosing your font, color or filters and using them consistently in order to make your brand instantly recognizable. But adding a personal touch is sometimes the only thing your Page really needs. So, from time to time be funny, think about things outside your business or simply post behind the scene photos from the workplace so that the audience can relate to people behind the brand.

If you missed part one of our complete guide to creating beautiful visual content, you can get it here.