This time we go the other way around. Instead of talking about what else should we do, let’s use this time to get rid of some bad habits you might have picked up along the way that are preventing your Facebook Page from attracting more followers. You might recognize yourself in some, but even if you don’t it’s a good guidance and lesson from mistakes others have done before you.
1.Stop believing that having a social media profile equals social media marketing
Cool cover photo, profile picture and prize game app will only get you so far. The bottom line is that if you don’t post regularly you give your audience nothing to share, like, consume or engage with. Regular can mean anything from three times per week to twice per day and will depend on your industry and your social team resources. As for timing of your posts make sure you check out your Facebook Insights and other research. Automotive gains more attraction if posts are published on weekends while food, beverage, clothing and fashion benefit from posting from Thursday till Saturday. So, there is no one-size-fits-all solution. Try them out and see which one works best for you.
2. Stop bragging all the time
Once you invest time and money into your Page it’s hard to resist the urge to talk about yourself all the time. But the audience is cruel and will not follow Page full of product press releases. No matter if you follow 80:20, 70:30 or any other content rule the highest percentage in all of them refers to the amount of time you should be spending NOT talking directly about your product. And if you like to indulge in self-praise do it with style. If you want to announce to everyone that you have won huge product award or that you were mentioned in press do it in a way to thank and tag the company who has organized the award show or editors who have mentioned you in the article.
3. Stop making typos in your posts
Imagine your competition running a print ad with a typo. You would laugh and judge and show it to all your colleagues. It’s just how we are. Typos not only make us focus on the error and not the message, but give the impression that the company is careless and unprofessional. Facebook posts are your mini daily print ads so make sure to always double check the spelling and grammar. Especially if you are talking to the global audience in a language that is not your native. In that case triple check everything.
4. Stop ignoring your competition
Ignoring what your industry is doing on social media does not make you one-a-kind. However uncomfortable you may feel about giving your competition one more follower (you), this will give you a chance to witness a complaint of their angry customer, find more about their possible weaknesses, learn from their social campaigns and discover your own potential strengths from customers point of view. Information is power so use it and stay ahead of the game.
5. Stop ignoring your fans
The moment you create any Page on any social network customers will try to use it as a customer service checkpoint. That’s a reality so you should better make the most of it. If your fan requests that you bring, let’s say a particular sandwich back to the menu ask him to get 500 or 1000 likes for his post and turn this into a cool PR story. It goes without saying that ignoring the questions or taking more than 24 hours to respond is unacceptable and will only create bigger problem that will spill over to your other channels and to people that are not even your Facebook fans. As the saying goes, “A happy customer tells a friend. An unhappy customer tells the world”. And yes, if you were thinking about deleting comments go to number 6.
6. Stop deleting comments
First of all, it is perfectly OK to delete comments that are deeply offensive, racist, sexual or insulting and you should make clear what is acceptable and what is not through House Rules app on your Page. But any other form of censorship and sweeping it under the rug will just make fans angrier. If appropriate acknowledge the problem to avoid huge PR problem and apologize to the fan, but don’t feel obligated to reply to every single attack. Offer to contact person by e-mail to work out problems and prevent further debate on your wall.
7. Stop believing in a myth of an overnight success
How bad you want it has little influence on how fast will that actually happen. Patience is a virtue and there is no other place that tests that more than social media. Have the strategy, revise it if necessary and switch from “I want it right now” to “I want it right” mode. There’s simply no other way to play this game.
So, which one will you STOP doing this week? Or maybe there are some other STOPs you would like to ad to the list? Let us know!