Colors affect our moods, add meaning to our content and enhance effectiveness of the message we want to communicate to our audience. But, there is a fine line between a color combination that would give someone sore eyes and the one that is a sight for sore eyes.
Did you know that 90% of all product assessment is related to its color? Or that 85% of shoppers say that the primary reason they are purchasing a product has to do with its color? In a world where color affects us in multiple conscious and subconscious ways it is clear that making a good color impression, in online or offline world, became increasingly important.
Interpretation of colors can be different in different nations and can depend on personality characteristics, past experiences or context in which the color is being used. However, there are few generalized emotional responses associated with each color.