Every year Pantone introduces a special set of color(s) that express the attitudes and emotions of the times. This year they have presented Spring Colors 2016 that are full of softer, tranquil shades that offer a sense of calm and promise to transport us to a happier, sunnier place where we feel free to express a wittier version of our real selves.
Color is light and light is energy. Color can stimulate and excite. It can affect our mood, emotions, behavior and way in which we interpret content that surround us. However, selecting the right color combination can sometimes be tricky. Learn how to select the right color palette and combination for your next social media design.
Did you ever think about why social media networks such as Facebook, Linkedin or Twitter use blue color? Or why Starbucks and lately even McDonald’s in Europe choose green color? There’s a lot more to colors than meets the eye.
The way you use color in design of your custom-designed images will impact how that design is perceived, understood and interpreted. That is why, before you start working with color in your designs, you should understand more about what color is and how it can make a better experience for your viewers.