Maintaining an active social media presence is not an easy task especially if you own your business. With so many things you are already doing, how do you find time required for frequent posting?
When businesses started going social the first questions they would ask was: How do I get more likes on my Facebook Business Page? And although likes are still considered to be great in terms of the reach it became evident that they are not as powerful as fans posting comments or sharing your content with their friends.
Social media is a great way to stay connected with your customers, but using it the wrong way through annoying or frequent posting will make your fans turn you off as they would some overbearing high school friend.
One of the most frequent questions in social media refers to social media frequency or optimal number of times you should share your content before it reaches maximum number of viewers. We decided to check out some of the latest researches and find out what are the best practices you can use as a starting point and see if they work for you.