The popularity of image-sharing sites like Instagram has made photo filters, those visual enhancers that make pictures look richer, grainier or aged, part of the everyday digital language that affects the way people engage with photos.
If you look at individual or business Facebook profiles you will notice many statuses that are along the line of “I am doing this” or “We just did that”. But stating facts is not what social media is all about. It’s about communicating and sharing your thoughts, stories, experiences and ideas with your audience.
One of the best ways to make your social media covers, posts, ads or banners come to life is to choose a beautiful photo that will add interest to your visual. You can use your own, or you can choose one from many free stock libraries that we recommended in our previous blogs. However, purpose of a good design is not only to look good but also to communicate your message in a way that is cohesive, understandable and easy to read...
Creating social media content continuously, while maintaining the same level of quality and interest, is one of the most difficult struggles of any Social Media or Business Manager. Especially if you don’t have time, money or resources to create it at the rate the social media environment demands it. If you have similar problem we have just one thing to tell you: YOU DON’T HAVE TO CREATE NEW CONTENT EVERY DAY...
As promised, it’s time for 10 more simple and effective tips that will help you share your visual story. This time around we are focusing on colors, shapes and effects that can dramatically improve how your visual content communicates with your fans:
In the past couple of months we have shared many tips and techniques on how to apply correct colors, images, fonts or layouts in order to bring your message to life and create awesome social media visuals. As a push for relatable and inspiring visual content is only getting stronger we decided to make a little recap of top 20 tips that will help you create images that get noticed:
Visual content is in high demand, especially for the hospitality industry, and having delicious looking photos across your social media platforms is essential. However, if you are not a professional photographer taking a food photo can be very challenging so let's start this blog with a few tips on what it takes to make a great one.
There’s no better way to ignite engagement but to use visual content. You will stand out from the crowd and get a second chance to repurpose text-only content into eye catching graphs, interesting quotes, great social media post. The possibilities are endless. But how to create images that don’t take hours to make or don’t spend your entire marketing budget?
Finding a nice balance between image and text will make your brand stand out and communicate your message clearly to the audience. If you’re still looking for ways to achieve that balance here are 5 practical and simple formulas that always work.
In a world that is increasingly visual it’s important to develop and maintain a distinct visual style that makes you instantly recognizable and memorable. The placement and choice of your colors, fonts, images and layouts is a crucial part of that process. That’s why we’ll talk about these four ingredients and ways in which other brands implement them successfully in their social media strategies.
Entertaining, informative, unforgettable and attention grabbing, that’s the kind of visual content we like to see on social media. Instead of talking about all the little things that can help you create such content we would like to show you few brands that are known for their specific personality, style and voice on social media.
When you are designing your social media visuals there’s a lot you can do to make them look great. You can choose a beautiful background image, decide on a perfect filter or find a complementary font but the real magic happens when you combine those elements in a fresh and inspiring way.
Transparency is the effect created when a color block, text or image is “made thinner” or desaturated so that the color is diluted and what is behind shows through. This method comes very handy when you’re creating your visual content because it allows you to place text on pictures with many details and to highlight certain parts of your design for a more professional and dynamic look. If you’ve never experimented with transparency effects, here are a few tips that will show you how to use it in your design:
There are days when we are brimming with ideas for our next social media posts, and the ones when we are aimlessly staring at the blank screen and wondering what to post next. The internet is full of articles on how to get your creative juices flowing, but what works for one person doesn’t mean it will work for you.
If you’re ready to enrich your social media presence with some timeless, simple and elegant design it’s time to learn more about the power of minimal black and white combination.
Human communication exists for about 30.000 years but it was not text based from the start. Text, known to us for 3.700 years, took a central stage in 15th century with the invention of Gutenberg’s printing press. At that time graphics and visuals were too costly to be included so it took several centuries and significant cut of printing costs before visuals resurfaced again and shifted our entire culture from textual to visual literacy.
With access to tools and applications such as Content Creator more and more people are able to create their own custom-designed images and posts. But one complexity faces all of them: how to design layouts that are readable and beautiful at the same time?
Visual content, often underused and overlooked on social media, is a great way to communicate the message that can be understood in a matter of seconds and shared, equally fast, across many social media networks.
One of the best and most effective ways to highlight your social media photos is to combine them with text. That will not just emphasize the atmosphere of selected image but also communicate an important message to viewers. Learn how to successfully combine two powerful elements when creating your next social media post.
Design is primarily about communication. That doesn’t mean that your custom-designed images do not have to be visually pleasing, but making them pretty isn’t the only goal. More important is to create them in a way that will communicate message clearly and focus viewers’ eyes on the intended first action you expect from them.