Spring is finally here, and what a long winter it has been! There is something about the new season, smiles are plastered from ear-to-ear, the sun is finally shining and of course brands and businesses are planning their next move, next promotion and seasonal campaign.
Lately we have shared a lot of content related to ad design, its importance for your business or ways to create and use online ads for different kinds of marketing activities. However this time we would like to focus on another element that may determine the success or failure of your ads: the copy.
Running a small business is not a small task. There are several different activities and concerns that you need to take care of on a daily basis so thinking about design or quality branding is very often at the bottom of that list. However, it has been proven that good branding can increase the value of the company, provide employees with direction and make new business efforts so much easier.
Although summer is perceived as a fun, relaxing time that is associated with less interest in work and more interest in vacation, for business owners summer doesn’t change much when it comes to planning, executing, and reacting.